Consumers Set the Menu

Henrik Stamm Kristensen

Food Ingredients First recently publish a very interesting article, Picture-perfect tints: Age of Instagram strengthens natural colouring offerings. The piece is about how some of the leading food ingredients companies finally start understanding what I call the “Consumers set the Menu” movement and again the main reason why we for more than a decade have invested heavily into a global replication model of multi-localized food production hubs, hosting ANY recipe with ingredients for industry and final consumers or sustainable food and nutrition-as-a-service.

This post was originally published on Henrik Stamn Kristensen’s LinkedIn profile. Follow Henrik to be the first to hear from him.

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