Three ideas for the future of work

Henrik Stamm Kristensen

In this video Lynda Gratton, authors of The Shift, explains how can we face our future at work. She considers that future is already here, that it is full of paradoxes or contradictions and that we have to change our way of thinking to include three ideas: hypersperspecialization, collaboration and creativity. All related with Open Innovation.

First of all, Gratton suggests that we have to change the way we look at our skills. There was a time that people thought that they needed to have general knowledge: knowing a bit of everything. But, now, hyperspecialization is recognized as a key competitive advantage. Open Innovation often looks to tap this hyperspecialized knowledge base, to resolve challenges.

Secondly, she states that collaboration creates value. This is achieved because there are a lot of ideas  “out there” that need to be connected, which is the essence of Open Innovation.  Modern communication tools facilitate the creation of international communities that enable its members to collaborate, co-create and share ideas. This is what we are working towards our community at Blendhub.

The future of work. Don’t forget creativity

Finally, she believes that the model “you work – to get money – to buy stuff that makes you happy” is obsolete. This is because work is an essential part of our lives and we need to find meaning in what we do. Passion is essential for innovators.

Most recent articles


As part of Siemens’ goal to unveil how their technological innovations are reshaping the consumer, retail, and food and beverage industries, we were invited to present our model of multi-localized portable plants, supported by their technology, to produce closer to raw materials and final consumers. Our visionary business model, supported by Siemens’ cutting-edge technology, is helping companies from all around the world to accelerate innovation and access new markets.


Blendhub was invited by Siemens to present its Food-as-a-Service model, which sets a new standard in efficient, sustainable food production, delivering tangible benefits for the industry. Enabled by Siemens technology, this approach actively creates a circular economy, benefiting local producers and communities, the environment and long-term economic sustainability.  


In the last year Blendhub has consolidated its Food-as-a-Service project to facilitate entrepreneurship in the food sector. Through this strategy Blendhub supports SMEs, startups and industry professionals in the design, production and launch of innovative and sustainable food products anywhere in the world thanks to an extensive knowledge of the market and a global network of production hubs in 4 continents and expanding.