Innovation? Break Down Assumptions

Henrik Stamm Kristensen

Assumptions are one of the reasons why many ideas are left out and never become real innovative products or services. Avoiding risk and pragmatism are very common answers to new ideas, preventing the creation of disruptive products being incorporated into the market. Very often,  this resistance is based on assumptions. As a model of innovation, open innovation allows companies to collaborate with other firms, academia or partners out of their business to incorporate, new perspectives, a fresh view and different ideas, and address new challenges of innovation. It can also give rise to an organizational culture open to disruptive thinking, avoiding pragmatism and assumptions.

Here is a video in which the motivational speaker Andy Cohen puts limits to assumptions. By challenging them it is possible to open the doors to new solutions to challenges that did not exist before, and that is an incredible power, he says. A process that works!

He suggests:

  • Blind the accepted as if it were an assumption
  • Consider it and suspend believe to start thinking differently
  • Challenge assumption to generate new ideas and pose new challenges

Most recent articles


As part of Siemens’ goal to unveil how their technological innovations are reshaping the consumer, retail, and food and beverage industries, we were invited to present our model of multi-localized portable plants, supported by their technology, to produce closer to raw materials and final consumers. Our visionary business model, supported by Siemens’ cutting-edge technology, is helping companies from all around the world to accelerate innovation and access new markets.


Blendhub was invited by Siemens to present its Food-as-a-Service model, which sets a new standard in efficient, sustainable food production, delivering tangible benefits for the industry. Enabled by Siemens technology, this approach actively creates a circular economy, benefiting local producers and communities, the environment and long-term economic sustainability.  


In the last year Blendhub has consolidated its Food-as-a-Service project to facilitate entrepreneurship in the food sector. Through this strategy Blendhub supports SMEs, startups and industry professionals in the design, production and launch of innovative and sustainable food products anywhere in the world thanks to an extensive knowledge of the market and a global network of production hubs in 4 continents and expanding.