Crossing the chasm in food industry

Henrik Stamm Kristensen

In Premium Ingredients, Blendhub and Allfoodexperts we have been concerned for a long time about innovation. And how to make it the norm or the food industry. We have benefited in  Premium Ingredients and Blendhub for a long time from an Open Innovation structure and, I am sure, Allfoodexperts will become the ultimate networking tool, capable of adding value and bring innovation much faster to the market.

Still, to create true value and innovation in the food industry it is necessary to develop to-the-market strategies for new services or products. We work hard on tools and concepts that will help make innovation a reality. Therefore, we are collaborating with the Chasm institute – working with Mark Cavender- to apply disruptive business strategies to food business.


Crossing the chasm – 3 month seminar

Moreover, the Premium Ingredients, Blendhub and Allfoodexperts teams are participating in the Crossing the Chasm 3-months seminar. It is the first time that the Chasm Institute, very well known for their  work in the high technology sector, works with food companies.

I left you a video presentation (it is about 41 minutes long) by Geoffrey A. Moore, business advisor and author of Crossing the Chasm, among other books. He is an advocate for the need for companies to seek breakout growth and innovation. The title of the presentation is Escape Velocity: Portfolio Management in the Age of Disruptive Innovation.


Most recent articles


As part of Siemens’ goal to unveil how their technological innovations are reshaping the consumer, retail, and food and beverage industries, we were invited to present our model of multi-localized portable plants, supported by their technology, to produce closer to raw materials and final consumers. Our visionary business model, supported by Siemens’ cutting-edge technology, is helping companies from all around the world to accelerate innovation and access new markets.


Blendhub was invited by Siemens to present its Food-as-a-Service model, which sets a new standard in efficient, sustainable food production, delivering tangible benefits for the industry. Enabled by Siemens technology, this approach actively creates a circular economy, benefiting local producers and communities, the environment and long-term economic sustainability.  


In the last year Blendhub has consolidated its Food-as-a-Service project to facilitate entrepreneurship in the food sector. Through this strategy Blendhub supports SMEs, startups and industry professionals in the design, production and launch of innovative and sustainable food products anywhere in the world thanks to an extensive knowledge of the market and a global network of production hubs in 4 continents and expanding.